GlobAR
| This project was done as a part of the Creative Technology course dissertation, 2021. You can find the Unity project by clicking the Github icon. -> |  |
Abstract
Brief Introduction to Augmented Reality
Geolocation
Questions like “What’s on your mind?” and “What do you want to talk about?” are getting old. The new question – “Where are you now?” And your smartphone just might have the answer to it. Geolocation services can be used via a GPS-enabled smartphone and can have multiple purposes, like to check-in to at restaurants or bars and let family and friends know where you are.
Apps that use geolocation can typically
measure out to doing two functions:
- Collect your location
- Associate your location to real-world
spaces
“Geolocation is the identification of a device’s approximate physical place.” There are three types of geolocation.
Geo-fencing
Geofencing is a technology that helps to
identify geographical boundaries via GPS and RFID technologies. Geofencing
refers to drawing a virtual barrier around a location using users’ IP addresses
or without opt-in for IP addresses. Ads inside this parameter can be seen on
any devices by any users within this location. Unlike geotargeting, geofencing
is dependent on a person’s mobility — like crossing a designated boundary.
Relies most heavily on GPS (and WiFi, to some degree).
Best used to find users who: are nearby your store, venue, mall or service.
Geotargeting
Geotargeting refers to delivering ads to people that meet specific targeting criteria and are inside a defined radius. If you’ve defined your target market and want to show ads to those targeted people only. Location accuracy is not as important when using geo-targeting, as other preferences refine your segment. Relies most heavily on IP addresses.
Best used to reach users who: live or move about in a certain area, for whom you have other data like preferences or demographic info.
Beaconing
Beacons are highly specific, to the point
that they can tell when users in a retail space go upstairs or downstairs or
enter a certain aisle.
Best used to reach users who: are in a
certain aisle of your store; who are on a certain bus or train; who are moving
through a space like a museum
In fact, they are different targeting
strategies that should be used for specific campaign objectives. Understanding
the types of geolocation is the first step. It will then become easier to
understand why, when, and how the appropriate targeting is determined.
One of possible solution to fight COVID-19
- according to NSO Group, geolocation data analytics tools has developed a
product aimed at analysing data to map people’s movements to identify who
they’ve come in contact with, which can then be used to stop the spread of infection.
Mobile phone tracking information from the infected person, which it then
matches with location data collected by local telco companies, enabling it to
pinpoint citizens who were in the patient’s vicinity for more than 15 minutes
and are vulnerable to contagion.
Design
The idea of GlobAR can be a lot of things, but it mainly derived from advancing technologies in the tourism industry. While this is a wide area to explore, this project will focus specifically on scaling and accuracies involved with map and geolocative technologies.
For layout and
design to be optimal, there is a good working area that this application can
use a style similar to Pokemon Go and something along the lines of having the
map itself. Most of the application being AR related, there’s more real world
application involved.
Having said that, there is more cause to make the app more legible by using obvious images, icons and features that are easily recognizable to the user.
Development
Locative technologies are a remarkably
large area. Spawning maps on tabletops with Mapbox can be useful with unique
games and even industrial functions, like architecture. Minecraft had
previously come up with a real-world experience too. 3D messages? Who would
have thought of that? Special messages can be positioned at locations to
surprise people.
I ended up visiting the Eiffel Tower and
the Burj Khalifa and I did it by bringing them to me. The Statue of Liberty was
just across the street from me. I studied how accurate the positioning was and
the scaling and 360-degree view of the models as well. Geolocation helped me
visit some important locations that, in current times, may have been impossible
or risky.
Tabletop AR
Initially exploring ideas and starting out with Mapbox, I used their example scenes to generate different map styles in my house. This proved to be useful for building games and can be quite exciting to play with.
Mapbox and WorldScale AR
Pick And Drop
I also experimented with picking up buildings from maps and dropping them on empty spaces. For personalization of user experience, they could bring any space, building or landmark to their feet. It was up to the user. There were a few bumps in the road here, but with the Minecraft simulation, it was very similar to picking and dropping objects. This worked on a desktop or laptop very well, but on the phone, it would often place the tiles and maps over each other and would not update the map.
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